This is my personal logo. I have developed my own brand rather early in my design career. It took quite a bit of cajoling from my professor and peers for me to adopt this one over my older version. The old logo can be found on the bottom of
yesterday's image. There was an assignment for us to create a logo for ourselves. The professor knew I had an established logo I like already but pushed me to think of something new. So I went to my sketchbook at this logo actually was one of the later designs I came up with.
The reason behind the paperclips makes a whole heck of a lot of sense if one were to meet me in person. I have attached paperclips to most of my clothes and often wear a rainbow paperclip necklace that I made. The "JoFo" in this logo continues with the paperclip or one line feel.
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